Struggling to connect with younger candidates, or keep them engaged after onboarding? You’re not alone. With Gen Z (born 1997–2012) becoming a major force in the workforce, startups need to evolve to attract and retain this dynamic, purpose-driven generation. By 2025, Gen Z will make up 27% of the global workforce (McKinsey), bringing with them a new set of expectations, from flexibility to purpose, growth and creativity. At Australiance, our talent service line, Australiance Talent, helps startups and SMEs across the APAC region to navigate these changes by connecting them with the next generation of high-potential talent, from interns to future team leads.